Welcome to Furever M.

Creating Memories, One Scent At A Time

The owner of Furever M, Alana, stands against her dog rooming salon smiling at the camera, wearing a black flowery dress and brown glasses.

Hi, I'm Alana! Animal lover, professional dog groomer and Founder of Furever M.

My journey with dogs began as a wee lassie growing up in a small mining village called Cowie in Central Scotland. I was always surrounded by animals and from a young age

I knew that dogs weren’t just pets, they were family.

That unconditional love eventually led me to become a dog groomer, allowing me to dedicate my life to caring for dogs in a job that I love.

A small yorkshire terrier dog with a pink heart bowtie adorably cocks her head at the camera.

But the heart of my story all began with one very special dog called Molly.

Molly was my forever dog, a tiny Yorkshire Terrier who changed my life in ways I never expected. She was by my side for 16 wonderful years, shaping not only my love for animals but also my career and future.

Losing her was heartbreaking.

But her memory and the love she gave me will always stay with me.

That’s why I named my brand Furever M—because every dog I’ve ever loved has had a name starting with the letter M, and they will forever be a part of me.

The exterior of the Molly's Paws dog grooming salon, operated by Alana the owner of Furever M.

Unfortunately, we couldn't have children, so our dogs became even more to us, they became our world!

Their unwavering Love inspired me to create something meaningful in their honour.

So, in January 2017 my husband and I moved back to Melbourne. I settled well in Australia and built a successful dog grooming business called Molly’s Paws (obviously). Over time, I realised that so many pet products contained harsh chemicals and wasteful packaging, things that weren’t good for our pets or the planet.

I knew I had to do better.

Mollys Paws

That's when Furever M. was born.

A brand dedicated to gentle, eco-friendly pet care. Every product is made with safe, high-quality ingredients, ensuring your pet gets the care they deserve while protecting the world we share.

Furever M. isn’t just a business, it’s my way of honouring the dogs who have shaped my life by giving back to the animals who bring us so much love.

Thank you for being part of our journey

I can't wait for your and your dogs to experience the love and care behind every product we create.